Electronic Catalogs on the World Wide Web

What are electronic catalogs?

Electronic catalogs, also known as online catalogs, are the digitized equivalent of printed catalogs. These catalogs are distributed over the Internet's World Wide Web. With interactive multimedia (text, images, sound, graphics, animation, and video clips), you can design an appealing electronic catalog that attracts customers and describes your company and its products. Customers can order merchandise directly from an electronic catalog, which can help reduce your order processing costs.

Distinctive characteristics of electronic catalogs

Electronic catalogs offer distinctive new features that are not technically possible with printed catalogs: interactive multimedia and online ordering.

Interactive multimedia:: Multimedia objects are the building blocks of an electronic catalog. In addition to text and images, which are available in the realm of print, you can add sound or short movies to describe products and make your catalog more dynamic.
An interactive multimedia catalog also responds to the actions of your customers as they read your catalog, and enhances their experience and understanding of your products.
Online ordering:: For your customers, online ordering is a fast, convenient alternative to traditional methods. Their electronic orders are transmitted to you instantly and automatically. Online communications also provide both you and your customers with an effective and inexpensive means to handle customer service operations.
In addition, by automating your order processing operations, an online ordering system can help you reduce costs, decrease turnaround times, and speed revenue fulfillment. Finally, an automated system can handle orders around the clock at little or no additional cost.

Next Page: Advantages of Electronic Catalogs

J.C. Max, Inc.
6011 Fayetteville Road, Suite 201
Durham, NC 27713

Phone: (800) 452-9881 / (919) 558-0700
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